I’m Martin Fletcher, a freelance UX Designer and Strategist based in Manchester working under the name EPIK.

I’m a one-man UX team providing Research, Strategy and user-centric Design. I do things differently, using a lightweight UX approach to generate quick, tangible results that improve the performance of your website or app.

Why invest in UX?

UX makes or 
a product

In an ever increasing competitive market major brands are looking for the edge over their competitors. Investment in UX gives them the opportunity to thrive, implementing planning and a strategic approach to designing website interfaces, the face of your brand. Poor UX results in dissatisfied customers and eventual loss of revenue. Developing an interaction-rich experience will drive users back to a site where they’ll engage with your brand, and buy products and services more regularly.

Keep ahead of the pack

Every leading brand today who operates online is implementing UX into their design process. Good, quality, efficient design takes time, and leading brands are using it to go above and beyond their competitors, getting insights and acting on them to generate increased business.
Without UX, you risk being left behind with the mediocre, struggling to communicate with an audience you don’t understand.

Keep your customers happy and paying

Good UX is about keep your customers happy. It’s one thing to get people using your website, but good UX ensures they keep using it. Regular positive interaction makes for higher brand engagement and repeated, consistent business. For this to happen your users need to start happy and stay happy.

I take on your design challenges

  • Are you rebranding or relaunching? Embark on a redesign the right way
  • Align your products and services to look and work the same
  • Solve usability issues that might be crippling your conversion rates
  • Improve your customer journey and generate more enquiries and revenue
  • Make small careful iterations that can have large impact
  • Introduce and merge complex website functionality

A passionate expert, who loves his work




EPIK assist Gather Digital in creating fully responsive UX for Apopo’s life saving HeroRats. A multifaceted project including UX Research and Strategy, Information Architecture and Wireframing.




For an organisation like Great Places the efficiency of internal software is critical. Their CRM Axis needed a complete overhaul and fully revised User Experience to makes things run more smoothly.




Major brands are auditing key user journeys within their websites. Post Office needed UX insight into their business critical website branch finder, through managed User Testing sessions and UX recommendations.


Am I good for your business?

  • Nearly 10 years UX industry experience working within Digital Marketing and product, software and mobile app design
  • A reliable freelancer, good communicator and ability to meet deadlines
  • Apply proven UX methods to establish problems, fix them and increase website revenue
  • Save time and money working with a UX expert

Common Questions

What is EPIK?

EPIK is my personal brand as a freelance designer. I’m not an agency, but I always strive to provide an effective service as a one-man UX team who operates as a limited company.

What is your day rate?

With tight budgets it’s important to be affordable for both product/service owners and agencies. Whoever you are I give everyone the same rate, working to either rolling day rates or a fixed project cost. To discuss in more detail feel free to get in touch.

Where are you based?

I’m based in Manchester and provide UX Services in the North West including Liverpool, Stockport, Bury, Rochdale, Bolton, Burnley, Preston, Blackburn and London (remotely) and surrounding areas. I’m flexible so get in touch and let me know where you are.

Do you work onsite?

Yes – In some cases it’s critical I’m involved in the right discussions, and collaborate with the right people to get a successful outcome. I also work remotely, using tools like InVision and Skype to make things run smoothly.

Do you do User-interface Design or development?

I do provide UI/visual design services although I approach things holistically, offering a wider range of UX services that dig deeper than the aesthetic. I also have basic HTML/CSS understanding skills, although I don’t offer this as a service. I prefer to leave that to the pros!

Have you worked on both websites and apps?

Yes. I have fairly broad experience in digital design, having worked in both Digital Marketing and Product/service Design. See more about my what I do or see my featured projects.

Picture of Chris Jones

Martin’s attitude and approach to project work is exceptional. His involvement is always welcomed by the team and instills confidence that the end-product will be something to write about. Martin also has a good, technical understanding of software development and the constraints imposed by cross-platform, multi-device requirements.

Martin uses this to inform his decision making; identifying potential development complexities early to reduce project risk.

Christopher Jones – Owner, The Codery

Picture of Robert Eades

Martin’s relaxed, methodical approach allows him to grasp the requirements of a project right from the outset, including interpreting business and user needs, and as a result this has helped lead to some highly successful projects.

A thorough understanding of multiple platforms and their capabilities allows Martin to create designs and experiences that not only look and perform well, but also allow Martin to create ideas that can easily and methodically be translated into reality by developers.

Robert Eades – Digital Product Director, The fresh Group

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Martin has a strong platform and user awareness and is able to produce creative and innovative interfaces. However his approach stretches beyond this as he embarks upon thorough, detailed research to fully understand the user base he is producing for.

His work is always of the highest quality, and his attention to detail is second to none. His friendly, approachable nature demonstrates his belief in accommodating ideas and requirements from other parties to produce excellent user experiences.

Andrew Chubb – Front End Developer, ABSOLUTE