Design that’s more than skin deep.

User Experience is the science behind design. It focuses on a product’s ease of use, pleasure and entire customer lifecycle.

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Approach the design task head on, involve stakeholders and get invaluable insight quickly



All projects should start with a plan. Designing a new website or app can be confusing and there’s no better way to start than mutually outlining the requirements. While methods of doing this range from brief discussions to a UX Workshop, the focus should be around the business, user and technical requirements.



& Strategy

“UX” by it’s very nature is a strategic approach design. So it goes without saying all UX Design projects should be approached in a strategic way, by first understanding your audience and second planning the ways ways to delight, engage and satisfy them. Research methods include surveys, interviews and reviewing analytical data like Google Analytics.


architecture (IA)

“IA” for short is the first step in the design phase. Before launching into page layouts it’s better to focus on the organisation and labelling of the website information itself. Content is the true value of any great product. Getting the information architecture right dictates the success of a product enormously.


User Journey

Start thinking about the whole experience, not just small parts of it. User Journey Mapping can be used at the start of the project to evaluate existing journeys, or later down the line to illustrate revised user journeys. It’s particularly effective where there’s many digital touch-points, or where a users engagement with a product is complex and spans over days/months.



Wireframing is not new to web design and most people in marketing will have come across them at some point. They play a key role in designing all types of interfaces, defining the website architecture, features, layout, usability and responsive design considerations. Most importantly they encourage an iterative design process before committing to website development.



Prototyping offers a quick and effective way to test what looks good and judge whether it’s fit for purpose. it’s especially effective for testing specific User Journeys or complex functionality. Testing prototypes with clients or real users gathers insight into the design and any iterations needed in order to make it delightful for your users.



Design (UI)

Unlike UX Design which focuses on research and strategy, wireframing and prototyping. User-interface Design focuses more on the look and feel, interaction design and general aesthetic of a website or app. It plays a key role in conveying a brand’s strengths and visual assets to users.


UI Design Toolkits

User-interface Design Toolkits are very much a part of executing the user-interface Design properly. Gathering all interface components and elements in a single toolkit with relevant CSS styling guidance. They work to bridge the gap between user-interface design and front-end development in regards to turning visuals and prototypes into working, interactive websites.


User Testing

Understanding how people use your website or app is very important if you want to achieve high user satisfaction. It’s one of the simplest and most effective ways of increasing user engagement and eventual profitability. Simple tests done either remotely or in a testing lab can produce quick tangible results that can inform design change confidently.


Project specialisms

Responsive design projects

Mobile users are taking over and for companies to be successful in the new mobile-dominant internet, their websites must be seamlessly optimised for all devices, not just desktop. Responsive Design websites use one URL and one code base, providing a consistent experience for users through a single website. Designing for Responsive Design can be tricky and a good knowledge of CSS/HTML practices is needed to marriage both design and code into a beautiful front-end.

Full design and build projects

When I say “Full design and build projects”, I mean full-scale ‘start from scratch’ type projects where a site may exist already, but a full overhaul is necessary. These projects require careful management, as changes are large and significant. In parallel to the redesign there may be a brand or campaign launch, or entirely new written website content. Working with multi-skilled teams and stakeholders is imperative to a successful outcome.

Audit and evaluation projects

More often than not, completely revamping entire website isn’t a viable option due to budget restraints and often it’s not needed. Foundations can be built on and an iterate approach where what exist already can be carefully evaluated and improved upon. Project of this type need to follow a method of highlighting problems, agreeing additions and planning their implementation through design.

Sales and marketing websites

Understanding the end goal of a website is imperative to designing correctly. Sales and marketing websites are orientated around selling products and services in large numbers. The value of the product needs to be understood, properly presented and persuasive design ploys and methods used to get users to commit to increased purchases. User testing methods should be used to iterate and improve key user journeys, landing pages and elements related to user conversion.

eCommerce websites

The last decade witnessed booming eCommerce development. Today it provides many opportunities for both business to business and user to user-based selling. It’s easy to see that UI/UX design part plays the vital role in good eCommerce design, with the worlds largest eCommerce brands hiring dedicated design teams to work on their eCommerce website and apps.

Software, tools and applications

Designing applications adopts and entirely new approach apposed to a marketing website. User’s don’t have the same mindset, we aren’t trying to convince users to buy anything. Instead we’re creating fast, polished, efficient and productive tools in peoples lives whether it be on a smartphone or desktop computer. In this comes a whole host of new design challenges because of operating systems, app code/technology and the context in which they are being used.