UX is devoted to the people who use our websites, products, services and applications. To cater to them properly, UX research and strategy is paramount.
UX research serves a key purpose throughout the design process. It helps to recognise the user needs, goals and thinking. Generally, UX research guides our work, improves our understanding of users, and validates our design decisions.
At the start of the project UX research is about learning about project and gathering requirements from project stakeholders and users themselves. UX research tasks may include things like stakeholder interviews, user interviews, user surveys, heuristic evaluations, and evaluating website data such as Google Analytics.
Fancy phrase, but what does it mean? quantitative is research that can be measured numerically. It can answer questions like “How many people clicked on this button when we launched the campaign?”. generally, it can tell you what is happening on your website or app.
Qualitative research helps to understand why people do the things they do, and normally takes the form os user interviews, user feedback – generally gathering the thoughts and opinions of people using a website or app.
Read more about how user testing can benefit your project.
There can be confusion round the term “UX strategy” in relation to UX. It’s best defined as a long-term plan or vision for your user experience for your website or app.
UX strategy is made up of components like:
Creating a new UX strategy for your website or can be ambitious, but it doesn’t need to be expensive or time consuming.
Looking to improve your UX?
Whatever the challenge, whatever the stage. I’d be happy to discuss about how I might get involved in your project.