Freelance UX Designer for hire in London

I provide UX research, strategy and design services to product/service owners and agencies in London. Having worked as a UX Designer for nearly 10 years, the UX process is second nature to me and it can be applied to remote projects successfully.

I love to collaborate with other skillsets and it takes a range of different backgrounds to create website and apps that appeal to their audience.

Picture of Martin Fletcher

Why invest in UX?

UX makes or 
a product

In an ever-increasing competitive market, major brands are looking for the edge over their competitors. Investment in UX practices gives them the opportunity to thrive, implementing planning and a strategic approach to designing user-interfaces. Poor UX results in dissatisfied customers and eventual loss of revenue.

Keep ahead of the pack

Every leading online brand is implementing UX into their culture. Good, quality, efficient design takes time, and leading brands are using it to go above and beyond their competitors, getting insights and acting on them to generate increased business.

Keep your customers happy and paying

Good UX is about keep your customers happy. It’s one thing to get people using your website, but good UX ensures they keep using it. Regular positive interaction makes for higher brand engagement and repeated, consistent business.

I take on your design challenges

    Are you rebranding or relaunching? Embark on a redesign the right way

    Align your products and services to look and work the same

    Solve usability issues that might be crippling your conversion rates

    Improve your customer journey and generate more enquiries and revenue

    Make small careful iterations that can have large impact

    Introduce and merge complex website functionality

Case studies



EPIK assist Gather Digital in creating fully responsive UX for Apopo’s life saving HeroRats. A multifaceted project including UX Research and Strategy, Information Architecture and Wireframing.




For an organisation like Great Places the efficiency of internal software is critical. Their CRM Axis needed a complete overhaul and fully revised User Experience to makes things run more smoothly.




Major brands are auditing key user journeys within their websites. Post Office needed UX insight into their business critical website branch finder, through managed User Testing sessions and UX recommendations.


Am I good for your business?

    10 years UX industry experience working within Digital Marketing and product, software and mobile app design

    Align your products and services to look and work the same

    A reliable freelancer, good communicator and ability to meet deadlines

    I apply proven UX methods to establish problems, fix them and increase website revenue

    Save time and money working with a UX expert


What is EPIK?

What is your day rate?

Where are you based?

Do you work onsite?

Are you a UI Designer or developer?

Have you worked on websites and apps?

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“Martin’s insight of user experience and his knowledge of the execution channels to get to the end product means he always has an incredible grasp on a project at every stage. He is as comfortable working with groups of multi skilled people as he is presenting to clients/stakeholders.”

Paul Irwin – Design Director, Certain

Picture of Melanie Kirk

“Having worked with Martin across a number of projects he always brings flair and skill to the requirements. Great as part of a team he easily understands the brief and provides easy to understand solutions to any challenge.”

Melanie Kirk – Owner, Pulsar Healthcare

Picture of Christian McGinty

“I have had the pleasure of working with Martin on a number of projects for clients, his insight into UX/UI is beyond brilliant, I would highly recommend Martin to anyone looking to improve online performance, on top of that he’s an all round nice guy and a pleasure to work with.”

Christian McGinty – Owner, Run2