Design that’s more than skin deep.

User Experience is the science behind design. It focuses on a product’s or services’ ease of use, pleasure and the entire the customer lifecycle from initial engagement through to conversion.

Approach the design task head on, involve stakeholders and get invaluable insight quickly

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Requirements
gathering

All projects should start with a plan. Designing a new website or app can be confusing and there’s no better way to start than mutually outlining the requirements. While methods of doing this range from brief discussions to a UX Workshop, the focus should be around the business, user and technical requirements.

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Research 

& Strategy

“UX” by it’s very nature is a strategic approach design. So it goes without saying all UX Design projects should be approached in a strategic way, by first understanding your audience and second planning the ways ways to delight, engage and satisfy them. Research methods include surveys, interviews and reviewing analytical data like Google Analytics.

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Information 
architecture (IA)

“IA” for short is the first step in the design phase. Before launching into page layouts it’s better to focus on the organisation and labelling of the website information itself. Content is the true value of any great product. Getting the information architecture right dictates the success of a product enormously.

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User Journey
mapping

Start thinking about the whole experience, not just small parts of it. User Journey Mapping can be used at the start of the project to evaluate existing journeys, or later down the line to illustrate revised user journeys. It’s particularly effective where there’s many digital touch-points, or where a users engagement with a product is complex and spans over days/months.

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Wireframing

Wireframing is not new to web design and most people in marketing will have come across them at some point. They play a key role in designing all types of interfaces, defining the website architecture, features, layout, usability and responsive design considerations. Most importantly they encourage an iterative design process before committing to website development.

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Prototyping

Prototyping offers a quick and effective way to test what looks good and judge whether it’s fit for purpose. it’s especially effective for testing specific User Journeys or complex functionality. Testing prototypes with clients or real users gathers insight into the design and any iterations needed in order to make it delightful for your users.

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User-Interface

Design (UI)

Unlike UX Design which focuses on research and strategy, wireframing and prototyping. User-interface Design focuses more on the look and feel, interaction design and general aesthetic of a website or app. It plays a key role in conveying a brand’s strengths and visual assets to users.

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UI Design Toolkits

User-interface Design Toolkits are very much a part of executing the user-interface Design properly. Gathering all interface components and elements in a single toolkit with relevant CSS styling guidance. They work to bridge the gap between user-interface design and front-end development in regards to turning visuals and prototypes into working, interactive websites.

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User Testing

Understanding how people use your website or app is very important if you want to achieve high user satisfaction. It’s one of the simplest and most effective ways of increasing user engagement and eventual profitability. Simple tests done either remotely or in a testing lab can produce quick tangible results that can inform design change confidently.

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Project specialisms


Responsive design

Design and build

Audit and evaluation

Sales and marketing

eCommerce

Software and apps

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