Personas are a great way to articulate users in both the context of marketing and product design. They introduce a use-centric focus to benchmark design and strategic decisions against.

What is a Persona

A persona is a visual representation of a particular website or product audience segment. They capture people goals, motivations and should be based upon qualitative and quantitive research.

Why create personas

  • Personas are based on real users
  • They help us understand who is using the website or product
  • They are used to make key functionality and content decisions during the design process
  • They are a great way to communicate users to project stakehodlers
  • Personas should play a key role in all website or product design projects. Get in touch to discuss your redesign and how personas might help reshape the User’s Experience.

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