Personas are a great way to articulate users in both the context of marketing and product design. They introduce a use-centric focus to benchmark design and strategic decisions against.
What is a Persona
A persona is a visual representation of a particular website or product audience segment. They capture people goals, motivations and should be based upon qualitative and quantitive research.
Why create personas
Personas should play a key role in all website or product design projects. Get in touch to discuss your redesign and how personas might help reshape the User’s Experience.
Looking to improve your UX?
Whatever the challenge, whatever the stage. I’d be happy to discuss about how I might get involved in your project.