Introduce a test and learn culture throughout the project lifecycle to improve the performance of your product or service. Understanding how people use your product is very important if you want to delight users and keep them happy.
Why is User Testing important?
It’s no longer good enough to design blindly and launch products without gathering insights from users. Here’s 5 reasons user testing is a good idea:
Approach to User Testing
What to test
User testing can be applicable to any scale project, and what’s important is you do at least some level of user testing. Whether it be remote user testing or completed in a user testing lab, test conducted should test key user journey, conversion points, and other fundamental points or scenarios. It’s possible to test either live websites with full working functionality, or interactive prototypes for new designs and ideas.
Who to test
Ideally, you should test either remotely or in person with people who have never used the product before. These people should represent your target audience demographically. A testing agenda should be written with clear instructions as to what the test participant should follow. Participants should be encouraged to speak out lout and project their sticking points and confusion.
Test early and often
It’s important to test early in the design process. When the process develops to a point when you have a clickable prototype you can begin to test your product with a basic prototype and real users. Testing often ensures you iterate the design continuously until it’s well refined. You should never stop testing as design can never be finished, only built upon and improved.
Interpret results and make important changes
Results can sometimes be difficult to decipher, so it’s important to test multiple design options and strategise new ideas through further wireframing, prototyping and user-interface design. The most important thing is that issues are highlighted and these areas are iterated and improved to create an overall better user experience.
Looking to improve your UX?
Whatever the challenge, whatever the stage. I’d be happy to discuss about how I might get involved in your project.