I’m Martin Fletcher.
I create user driven and technically compliant UX for the web and digital products.
Based in Manchester, I’m an experienced UX expert providing research, strategy and user-centric design services. I do things differently, using a lightweight UX approach to generate quick, tangible results that improve the performance of your website or app.
Why invest in UX?
UX makes or
breaks
a product
In an ever-increasing competitive market, major brands are looking for the edge over their competitors. Investment in UX practices gives them the opportunity to thrive, implementing planning and a strategic approach to designing user-interfaces. Poor UX results in dissatisfied customers and eventual loss of revenue.
Keep ahead of the pack
Every leading online brand is implementing UX into their culture. Good, quality, efficient design takes time, and leading brands are using it to go above and beyond their competitors, getting insights and acting on them to generate increased business.
Keep your customers happy and paying
Good UX is about keep your customers happy. It’s one thing to get people using your website, but good UX ensures they keep using it. Regular positive interaction makes for higher brand engagement and repeated, consistent business.
I take on your design challenges
Are you rebranding or relaunching? Embark on a redesign the right way
Align your products and services to look and work the same
Solve usability issues that might be crippling your conversion rates
Improve your customer journey and generate more enquiries and revenue
Make small careful iterations that can have large impact
Introduce and merge complex website functionality
Case studies
WEB DESIGN
EPIK assist Gather Digital in creating fully responsive UX for Apopo’s life saving HeroRats. A multifaceted project including UX Research and Strategy, Information Architecture and Wireframing.
PRODUCT DESIGN
For an organisation like Great Places the efficiency of internal software is critical. Their CRM Axis needed a complete overhaul and fully revised User Experience to makes things run more smoothly.
USER TESTING
Major brands are auditing key user journeys within their websites. Post Office needed UX insight into their business critical website branch finder, through managed User Testing sessions and UX recommendations.
Am I good for your business?
10 years UX industry experience working within Digital Marketing and product, software and mobile app design
A reliable freelancer, good communicator and ability to meet deadlines
I apply proven UX methods to establish problems, fix them and increase website revenue
Save time and money working with a UX expert
“Martin’s attitude and approach to project work is exceptional. His involvement is always welcomed by the team and instills confidence that the end-product will be something to write about. Martin also has a good, technical understanding of software development and the constraints imposed by cross-platform, multi-device requirements.”
Christopher Jones – Owner, The Codery
“Martin’s relaxed, methodical approach allows him to grasp the requirements of a project right from the outset, including interpreting business and user needs, and as a result this has helped lead to some highly successful projects. A thorough understanding of multiple platforms and their capabilities allows Martin to create designs and experiences that not only look and perform well, but also allow Martin to create ideas that can easily and methodically be translated into reality by developers.”
Robert Eades – Digital Product Director, The fresh Group
“Martin has a strong platform and user awareness and is able to produce creative and innovative interfaces. However his approach stretches beyond this as he embarks upon thorough, detailed research to fully understand the user base he is producing for. His work is always of the highest quality, and his attention to detail is second to none. His friendly, approachable nature demonstrates his belief in accommodating ideas and requirements.”
Andrew Chubb – Front End Developer, ABSOLUTE